That’s one of the tradeoffs. And an undervalued one.

Absolutely. And it’s a trade off that doesn’t necessarily go against Ikea. Frankly, I think it’s one of the top reasons people choose Ikea furniture.

One of the genius things Ikea did was have little staged rooms in their store. They do a great job of these and lots of them look like rooms I’d want to spend time in. You see how that various pieces can be combined into something very inviting.