I was thinking the same thing... paid access for high volume users or scrapers could actually help fund the non-profit. Maybe let website owners decide which scrapers are allowed to use their content, or allow them to get paid for use of it. If news and other sites were getting paid, maybe they could go back to optimizing for good content instead of clicks.

I think that would get into murky water really quickly with the rights holders (/content creators) not exactly being thrilled the Wayback Machine is essentially monetizing their IP behind their back.