Video games are just another example where the pricing is mostly greed. The market is massively larger than it was in the 90s, digital distribution has massively cut the cost of goods sold, new games are sold with tiered pricing, recuring revenue is now a huge part of a games viability. Game sales aren't the primary income anymore, it's all about keeping whales buying in game items, discounts are only offered when there needs to be a new influx of players to keep whales happy.

That's why the industry is thriving, right?

"COGS" for games has absolutely nothing to do with the plastic box on the shelf with a DVD issue. Sony wasted almost the entire PS5 generation chasing GAAS and having almost nothing to show for it.