I don't think you even need to get conspiratorial with it. All of the AI leaders and all of the Rationalist leaders are publicly and enthusiastically connected. They have been pushing stories about sentient AIs into the mainstream for decades, long before GPT existed.

The novel thing here is the total decay of American journalistic ethics and regulatory power. Our elite are so totally out of political juice and visions of the future that a fringe cult based on 80s scifi movies can come to have a more-or-less dominant influence on our economy.