Tech workers in the US are probably around 90-99 percentile wage. Take something where the quality is well known and measurable, and can be purchased for extra money. How often do you fly first class, or even pay 10-20% extra to have more legroom, early boarding or a more convenient flight times versus picking the cheapest option that you can make work?

People will demonstrably shop primarily on price no matter what... The producers respond to that.

This is a really good point.

Related, Matt Levine has recently been writing about how the AI labs are paying huge amounts of money to tech/math/AI people but these people don't actually know how to spend it. https://www.bloomberg.com/opinion/newsletters/2026-09-10/dal... As opposed to the typical finance worker who knows very well how to spend.