> is to force companies to stick with their brand

Punishment is never a good long term solution. Because punishment is related to revenge. And revenge reinforces the punishment - but on the other side.

Perhaps questioning the underlying assumptions we make about products, money and capitalism is an alternative approach:

- money is just a means, not an end. Allowing faceless investors to pump money into brands and then have them force companies to turn a profit at any price (i.e. by decreased quality at higher prices - it's a brand after all). The euphemism for this is "increasing shareholder value". The only value being increased is money.

- why does advertising build on our fears of being "different" (not belonging to our assumed peer group) or "not being happy" (if you buy this product, you'll be as happy as the person shown here in the advertising). Or missing out on something. The euphemism here is "increasing brand awareness". They that shout the loudness will remain memorable.

- why has everything and everyone become a product to be sold and repackage to fit into the latest trends. Intelligence is now also become a product in the form of AI with folks outsourcing their intelligence to a machine "oh AI can do this better than I could so I won't even bother".

Unfortunately we make too many assumptions that it has to be this way. Science and nature have yet found the unifying law of capitalism or brandism, let allow law of influencism.

So until the next bubble bursts and much time is spent saving large bloated inefficient corporations from bankruptcy because interested parties have their fingers in the pie, the game will continue.

The whole thing is becoming a giant game of monopoly with no end. At least monopoly eventually ends with the winner gloating over their success and everyone else quietly walking away.

And to add a layer to the AI example that almost circles back to the original issue: there is a financial/time incentive to rationalize “it will do it better,” because it means you don’t have to do it at all yet you theoretically profit