Pattern I’m continually seeing.

User: I want to access what your business provides via AI.[1]

Business: I am not incentivized to do that. You should use our specific AI workflow and agents directly in our software.

User: That gives me a fraction of the value I get when AI has the full context for what I’m trying to do and talks to all the software and services I use.

I suspect this is an opportunity for previous also-ran companies to gain market share or new companies to break into markets.

[1] Usually something less stupid than AI buying something for someone, but to each their own.