I'd roughly agree they are, but they have clearly positioned themselves in the opposite way as the mainstream media - the rest compete for ad-supported clicks and views; those two are fully paywalled and at a price that deliberately drives away anyone below say, the 90th percentile by income or wealth.

That resembles, to me, how newspapers used to be - except instead of a small fraction of people being willing to pay for quality news, roughly two thirds were (62 million subscribers out of 92 million American households in 1989 [1]). Like Bloomberg today, their incentives were to provide information for serious people and to cultivate a trustworthy reputation, rather than to enrage people into commenting and sharing articles.

The decline of newspapers is of course too much of a tangent, but I think it's interesting how the math kind of illustrates why most 'news' has to be trash now.