That's relative to the hype we had before. Previously any involvement in AI was rewarded heavily, but now it is being punished. Wallstreet previously punished Apple for not enough AI now they are being rewarded for not throwing 100s of billions into AI hardware.

Apple is perpetually Doomed according to Wall Street.

Apple still did have to learn what it costs to invest in AI hype marketing, with all the lawsuits about the iPhone 16.