The word genocide is currently undergoing semantic bleaching (https://www.merriam-webster.com/grammar/very-actually-and-ot...). It's too powerful a word for propagandists/activists to resist beating it into oblivion in the service of their causes.

Targeting civilians, hospitals, and food distribution networks is just normal warfare! Israel has a right to defend itself! Their land was promised to us thousands of years ago, and they have no right living on it!