The author appears to be an LLM. This seems to be a 100% AI-generated article, which makes the "as a media scholar" passage especially hilarious.

If the author is an LLM, it’s a really bad one.

> wind appears to be going out of the sales of “AI.”

is a sentence that virtually no AI would write since the most probable word here is “sails.” I can’t read the article though since it appears that the site is down.

I suspect that it’s just a bad/dated analysis.