Why not? Why can’t the believe their statements and also use them to generate hype?

If they sincerely believed them they shouldn’t be creating the doom machine to begin with anyway. If they believe it and keep going, are they even worth listening to on this topic? Beyond of course taking it at face value “I’m creating this doomsday machine and I will kill you with it inadvertently because it’s earning me a fuck ton of money and power”