Another cool thing is it handles version rollouts. Say a customer started some kind of business process on v1.1 of your code, and then you deploy v1.2. You can configure whether that customer should continue that process on v1.1 - even if it's something that takes a long time in the real world - or whether they should be upgraded to 1.2. And it's not just one version but you can do this with an entire rainbow of versions across your business (think A/B testing, custom workflows for different use cases, lots of dev and staging environments, etc.)