Meh, AI is deep in it's diversification stage -- there are soooooooo many players in the game right now and basically one maybe two will survive once the dust settles. All these frontier labs are fighting tooth and nail to be the one left standing. Apple is making a measured approach saying "hey, we're probably not going to be the Google of AI, but the smartest thing for us to do is to put infrastructure in place so that once there is a contraction (which there will be, think the search engine landscape in the 2000s) we're relatively ahead for relatively little effort/cost."