They didn’t invest in Siri and became the most valuable company in history. I don’t think Siri being better would have mattered much to be honest. Not joining the financial black hole that is AI training seems to have benefited them well so far. But yes, it’s definitely a case of failing upwards.

Adding quotes around “genius” as it seems you misunderstood what I meant

> They didn’t invest in Siri...

What makes you think that? They insisted on Siri for so long and even made a big deal of Apple Intelligence in WWDC.

Then Apple threw the towel and waved the white flag with regards to Siri and replaced their efforts with third party AI.