AVIF is royalty-free, with open-source implementations not developed by Google. Google's implementation is libaom; as you can see, SVT-AV1 beats it. SVT-AV1 is developed by a number of companies – historically Meta, Netflix, Intel, independent contractors, and others. I worked on SVT-AV1 myself. I don't see how this is a bad thing for everyone, even if Google drove standardization of AV1?

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derf_ 8 hours ago | parent [-]

There were something like 40 companies involved in AV1 standardization. Quite a few technical contributions did not come from Google, and quite a few of Google's proposals were substantially modified by feedback from others before they were included (and not all of them were eventually included).

Source: I lead Mozilla's technical contributions to AV1.

	▲	juliobbv 4 hours ago \| parent [-]
		It saddens me to see discourse on the internet about AV1's ancestry being focused on Google's VPx line of contributions, while diminishing those coming from Daala (entropy coder...) and Thor (QMs...), as well as inter-company collaborations (CDEF). A redeeming outcome is that with AVIF's new image tuning modes (both in libaom and SVT-AV1), Gianni and I managed to utilize as many AV1 coding tools as possible, including QMs that sorely needed a well-deserved spotlight. Also, thanks for paving the way to the current state of multimedia compression! I'm a longtime fan of Xiph(ophorus) since the 1.0 beta/RC Vorbis days. We used your image sets a lot during our testing.