See this video for how Alexander Nix (former CEO) presented the data he had on every adult in the united states https://youtu.be/APZUrj8SN0M?t=297 (start at 4:55 min)

But your video doesn't show that? It's just shows high level aggregations. It doesn't say "homer simpson living at 123 evergreen terrace, springfield" is 47 years old, votes republican, earns $50.1k, and rates 3/5 on agreeableness.