Today search results are a page full of ads. They can't get away with that unless they completely corner down the LLM market.

I forget the name but I see one LLM chatbox that looked like one of those old world news media websites plastered from top to bottom with jumpy obnoxious ads. It did offer some good models for free. I honestly might even consider using it if I could remember what it was called.

If they turned Gemini into that today I think people would just laugh, shake their head and close the app.