Like it! Yeah, they can just take action and pressing them on that is fine. It's not like they asked for policy before they started to mine all the data and sell the resulting product, while, surely, at some point, there must have been the thought that the entire enterprise could be considered vaguely problematic.

To be fair

1) I feel like Sacks is kind of misrepresenting what is going on – at least according to the stories that the two labs tell, they are already taking it upon themselves to act.

2) Understanding if they should do it is more complicated; I don't think anyone can satisfactorily answer that one, so, as a matter of judgement, it seems like a choice to make and they should just consider this option.

At the same time, I don't think that requires the labs to not press for policy changes. Again: Claiming there is an obvious way to do that, that is both realistic and correct seems a little far fetched, but arguably one of the more important and pressing questions of our times to get a hold of.