This „we own the glass“ idea is completely insane. How does an industry degenerate to the point where they consider acceptable to base their business model on owning part of the product they sell you?

If you don't have laws, or don't enforce them, people will do whatever they want.

I can remember when this simple point was obvious to almost everyone.

If you do it, you have to be more subtle about it. See Apple.

Sony and Microsoft fought to own the living room in console wars

Companies are amoral. If killing people boosted their share price they would issue every employee a machine gun in a heartbeat. The only reason this doesn't happen is it's illegal.

Marketing executives thinking “out of the box” is how. Ethics cannot contain them inside. They have breached the perimeter and now trample everyone for MRR.