LG’s Approach to Privacy

Our approach is guided by four principles:

Transparency – Helping users understand how smart TV features work and how related data may be used.

User Choice – Giving users meaningful control over optional features and services.

Informed Consent – Supporting informed decisions through clear and manageable consent choices.

Continuous Improvement – Continuously improving privacy controls, transparency, and security protections.

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Transparency:

This document isn't terribly easy to understand by the standards of traditional TV's. You have to pay close attention to figure out what is and isn't going on, and when. It also should have been taped to the front of every LG TV when it comes out of the box.

User Choice:

There is extensive explanation of how what LG TV's are doing isn't nefarious, but the fact remains that there's no switch to turn it off. Why not just put a simple hardware on/off switch on these TV"s to turn off all connectivity? Maybe some users want dumb TV's, or maybe they just don't want to worry about all of this.

Informed Consent:

Buyers apparently consented to this at the store. Now you're finally informing them. That's now how informed consent works.

Continuous Improvement:

I'll believe LG and other Smart TV manufacturers are serious about this when they add a hardware wifi on/off switch, and not a moment before.