Plus soon we'll be paying based on secret parasocial influencing agendas.

It's now possible to put a complex spin/bias on whatever the system shows (or whatever it chooses to bury) in a really easy and scalable way.

Ex: Dairy Association pays, and suddenly results about bones are just a bit more likely to show something about the importance of calcium that many people get from milk. Fraternal Order of Police gets involved, and now "shot by police" everywhere gradually morphs into "was in an officer-involved shooting".

... And of course "Google making it harder to see URLs" becomes "Google taking bold steps against evil scrapers."