Cloudflare is simply following the time-honored trajectory:

1. Good company starts, with good service and mission

2. Because company has good service and mission, company grows to control a majority of the market

3. Company realizes they can leverage their market for other means and sells their soul to the devil

4. People realize company is no longer good

5a. People leave company

-or-

5b. Company is now a monopoly and people can't leave

Sources: - Microsoft - Google - Others