It's HackerNews themselves selling fake praise as an ad product.

The sticks are so far up the asses of the mods here and the top karma folks that no random AI company would be able to get upvoted here. The moment something like that happens outside the in-group, they would get flagged to death.

Instead HN sells propaganda as a product. So we get to hear about Claude, Kagi, and AT Proto every hour of every day :D