The Brax products and the company values look very interesting to me, thanks OP for pointing them out.

I thought so, too! There aren't too many in this field that do this and I think they deserve some recognition only because of that. They're also not entirely new, their previous product has been around for a while.

BTW. Their tablet is also interesting: https://www.youtube.com/watch?v=dyEYum3cIQQ