That's true, but greater efficiency isn't going to sell more software if the users don't know they need it.

At some level in your management chain there's someone who cares about selling more software above all else, and it's your job to do what they want.

I don't like it either, but I've fought against it for too long to my own detriment. I think ICs have a responsibility to deliver quality software regardless of external pressures, but there's only so much you have time to do.