It’s been a while since I watched an Apple presentation, but I caught a bit of this one. And I spent the whole time trying to figure out who it was for - the presenters didn’t seem to express any genuine excitement about the products, and it didn’t convey any useful information that couldn’t be better shared by just posting the slides.

The only thing I can see is that it generates some clips for the presenters to share on their LinkedIn pages. I assume there is prestige in being selected as a presenter, and the rest of the show serves its purpose simply by existing.

They need to do these live again with an audience. Miss the old steve days.