You're not going to get Steve. For which I'm genuinely sorry.

But, yes, Apple has made the deliberate choice to have presenters who rehearse, rehearse, and rehearse. But many are not natural actors and will never be. You can mix things up a bit on a stage. But Apple does want a smooth production and puts a lot of money and effort into it.

I always think of this piece: https://waitbutwhy.com/2016/03/doing-a-ted-talk-the-full-sto...

The best presenters are those who have the natural affinity (or enough practice) to do method 2 really well. What we get from Apple (and most other professional-level speakers who aren't willing to take risks) is method 3C.