They could do anything if they wanted to, but there's no point in discussing it, because they won't. Self-enforcing moral standards interferes with the money thing, which is the only thing they will not sacrifice. The goal isn't profitability, there's been plenty of profitable and moral ventures in the past. They need as much money as possible. They lie awake at night thinking about the cents they could squeeze out of a business if they just treated their customers way worse, partnered with a dictatorship or found loopholes in regulations.