> Coros blows everyone out of the water from a user experience standpoint, and they offer excellent value.

Why? How?

Value for money, simple software not bloated compared to garmin, heart rate is on par with apple watch. They update their old devices with new features I think one of their models just got a software update for global mapping where you would need to pay extra to get a model with that feature from the competition. Devices could be better in terms of design and fit and finish in time they will get there I hope but overall they are doing pretty good stuff.