Of all the marketing to complain about, this seems super tame. Wait until you see "gluten-free tortilla chips" at the supermarket. :D

▲

KyleTheDev 5 hours ago | parent | next [-]

As somebody w/ Celiac, you'd be surprised. Many a time I've been poisoned by normal gluten free things being tainted by poor manufacturing lines, or companies mixing in other product. Tortilla chips with gluten, Hashbrowns/Potatoes coated with wheat flour, so many things are made not-gluten-free for no reason.

	▲	giglamesh 4 hours ago \| parent [-]
		There is always a reason and it usually has something to do with money. We really need to find a cure for Celiac 'cuz wheat is just too ingrained in our culture to be removed. (pun not intended, but also not removed so...)

▲

newguytony 5 hours ago | parent | prev | next [-]

Some brands use wheat to make the chips more crunchy. Just like IHOP puts wheat in their scrambled eggs. McDonald's uses wheat in their french fries. They stick wheat everywhere.

▲

rafram 3 hours ago | parent | prev [-]

There are tortilla chips that do contain gluten, or are cross-contaminated with it. A gluten-free label means they guarantee <20ppm gluten in the product. That’s useful info!