If we lived in a sane world, people would simply pay for what they use. Then we could avoid all this confusion, and google would have large (monetary) incentive to protect it's customers.

Google and Meta are entirely within their rights to make YouTube, Search, Facebook and Instagram into paid services for all users. Nobody is forcing them to advertise or to participate in criminal fraud with scam ads.

They are heading pretty steadfastly into multi billion dollar lawsuits the way they are going.