"nor should it be" is connected to "being worth millions". It's not that it isn't worth money, but it's more of a lifestyle business than the sort of thing that will drive a tech company with employees, marketing, and conference budgets.

I think if you said "couldn't be a venture backed startup", I'd 100% agree with you. Can't support employees or a marketing budget is a much lower bar, and I think that's perfectly achievable by something like Tailwind (or I guess was prior to AI)

I’m not sure what their valuation was but single digits millions sounds totally reasonable for a company you’re describing. Just to hire 10 engineers you’ll need to be in low millions

Indeed. I saw their job ad just months before this with full remote 300K salary.