It's all marketing. Don't fall for it, it's the age old strategy "our product is extremely dangerous, so fear us".

Like the tobacco companies saying all the time "our cigarettes are so dangerous, they cause cancer".

Or like Purdue Pharma saying "do not use fentanyl, it's so dangerous, it kills thousands of people every year".

They try to generate fear in their products, to shock investors into buying their stock.

I enjoy HN's brand of cynicism as much as the next guy, but this is ridiculous. Tobacco companies say that because governments require them to. They are not putting photos of diseased lungs on their cartons to "shock investors into buying their stock", whatever the hell that even means.

What even is the marketing strategy though? Generate a buzz headline so people engage and speak about the company? Isn't commenting falling for it?

Posts here with no activity can't climb gravity without engagement.