Here's a scoop from inside writing circles (pre-AI era): we were a lot into "good writing techniques". Not into communication. We wanted to produce a "marketable product". On the way, we (writers, literature professors, critics, etc) trained readers and writers to appreciate technique by telling them there was such a thing. We established tropes, because "This enemies-to-lovers story is good" sells more than "you should read Book". AI is very good at techniques and tropes. If readers want authentic human writing, they will have to change.