The article reads more like a reverse psychology article directed at the public rather than a real criticism of mass surveillance.

It's almost as if they want to convince their audience that the practice is justified. The article spends an inordinate amount of time on flocks history from the point of view of the perpetrators of the practice rather than how it's harming society. This is a typical tactic the establishment uses to keep the focus on an evil scapegoat so the practice can be slipping in under the radar by another less well know contractor.