Judging from the website, Muse seems to be too keen on making me buy things - Book Tickets, Buy a Stroller. Would this personal AI spam me with ads randomly like this?

having used it for a bit, yes, one of the first things it asked me for, unprompted, were things to set it up to buy stuff. i declined but it still consistently wants to spend money; research a trip? as soon as it has any results it prompts to start booking stuff. etc.