> Do "normies" even know what's happening?

No, there are even many non-normies talking about how it's all marketing or try to give balanced take about AI being sometimes a little useful for certain things (but they can do without it anyway).

I am absolutely struggling to sell my workplace (which is entirely knowledge work) on the usefulness of LLMs for proofreading let alone on automation of hairy parts of our workflows. So yeah, even people who should be able to see what is coming are not looking.