$295 one time permanent license with free upgrades and can be migrated between different computers?

I don't have a single reason to do any form of video editing, let alone professional video editing, but that kind of pricing model makes me want to buy a license just to make sure that companies like this stick around.

Black Magic supports all three platforms and they’re not exactly a large company. They show every day that there is no excuse/reason not to support multiple platforms. Anything else is just an excuse by a lazy developer. The developer for Blender is also the same. A user of both programs.

Black magic also make a program that support/ties into the camera hardware on smartphones and they support both Android and iOS.

They make their money from hardware (and hopefully will continue to be able to do so).

This is commoditizing Adobe for them.