> None of the male-led scams have "being male" as a talking point trying to sell the scam

If she never mentioned being female I don't remember it. In fact she used to talk in a fake man-voice to sound serious. Other people used the fact that she was a woman to sell the scam because it is still uncommon for a woman to be in that position. There was no possible way for her to avoid it, even by pulling her hair back hard, talking in a goofy deep voice, and dressing like Jobs.

edit: my point, if it's not clear, is that the fact that women founders are fewer is why people focused on her being a woman. If that's used to ignore future woman founders, making them rarer, it's a degenerate pattern recognition.