"In a sense, it is that. Xteink sounds less like a real brand name than the kind of garbled text you’ll find in AI-slop memes."

I think it's a great name. To me it reads like "extend e-ink", crazy how perception can be so different.

I read it as a play on extinct & ink

XT eink. For whatever XT has ever stand for with computers. XT has been around for ages with various meanings. So it is rather tech letters for me.