A license is a waiver of your rights that are enshrined in law and enforced by the government. It can't take away rights that other people are allowed, unless you get them to agree voluntarily in exchange for something they feel is of equal or greater value.

For example you can say someone can only copy this CD if they pay you $10. Ordinarily you're allowed to sue them for copying it, but you're allowed to promise not to sue them, under any condition whatsoever, such as them paying you $10.

But you can't say someone can only resell this CD if they pay you $10. You already don't have the right to sue them for reselling it, so they have no reason to listen to you.