When I read the headline of the announcement article, I thought it would be in the spirit of https://learn.microsoft.com/en-us/windows/dev-drive/, instead it's just advertising a series of device that most devs won't ever buy.

Devs might be bad at marketing to general public, but if the target market are devs, run the ads through them first. Even if they're in a building with no dev at all, surely one can be reached through an internal email.

It's just cover to justify the future claim: "See? Nobody wants a distraction-free, decrappified Windows. Nobody bought it..."