My default position is that making money takes precedence over everything else. Yes, some people inside a company may say “we care about doing the right thing” and they might even mean it, but if that comes into conflict with making money, then they tend to lose. Maybe not totally, or immediately, but in the end. The only effective way to prevent (this that I’ve seen) is to have legislation with teeth. It’s probably not a coincidence that after Mark Zuckerberg had to start personally signing off on adherence to the privacy program mandated under the 2020 FTC consent decree, privacy started to become Very Important.