Some things that help me.

1. Be vulnerable and share your mistakes. Avoid a triumphalist “everything works” PoV

2. Write about your actual lived personal experiences.

3. Try to have a sense of humor

4. Have an informed opinion or PoV - strong opinions held weakly.

5. Be casual. Don’t treat a blog like it’s a research paper.

Thanks a bunch! I actually tried "writing more personal" just some weeks ago, and the feedback I received so far been relatively OK I think, except some people apparently think the part about the drugs to be childish. May I ask what you think of it, if it does sound like it's written with actual personality? https://emsh.cat/en/the-people-are-still-there/

I won't claim to be a professional author or even good, but lately I've been trying to get more into the "it's a person who writes actually" direction and this was an exploration into that, so any sort of feedback would be most welcome, if you have the time!

Nice list. I'd add: Have an audience in mind, even if it's future you, and write directly to them.