When I log into LinkedIn, it seems like a vast majority of the posts are there to farm credibility and build a personal brand.

Pre LLMs, I found it all to be pretty gross. Post LLMs, my reaction to being on the receiving end of that is to find it pretty intellectually insulting.

There are ways in which using an LLM is branding suicide.

So much this. My average linkedin in exprience is a sprinkling of updates from people i personally know, in an oceon of inane "content" by ~$0 net worth people with 40 word self professed titles.

I am still baffled that microsoft is positioning that asset as a professional product. Imagine if bloomberg terminal landing page was a scrolling feed of aspiring influencer bullshit.

> branding suicide.

Or not. I mean, if you had no voice and nothing to say before, you can amplify that signal 10x now. Basically, you’re boosting your brand as a tasteless brainless schlub.