That's like saying a law and order problem is a PR problem because word got out that crime is spiking.

The PR problem is downstream consequence of what can be measured, but the root cause is upstream. Focusing directly on solving the downstream problem is basically Goodharting the metric -- thereby ensuring the upstream problem never really gets solved, and the downstream metric becomes fake and decoupled from the true situation.

Once you "solve the PR problem" what is the incentive to ensure that the root problem is actually solved now that you have successfully blinded yourself (society) from measuring the true problem?

Well, it is a PR problem. It's bad for business to cause a crime spike... that's my point.

I never said focus directly on downstream. I thought it would be obvious that I'm talking about why you bother with upstream, because the downstream effects are important.

It seems I phrased something very wrong because it looks like everybody is assuming I'm saying that you should do as much bad as you can possibly prevent people from noticing.