Literally everyone I know is enlightened about this but still spent $5k on a natural diamond ring myself included. There something about it (probably just the high cost) that makes the ladies very happy even though they are “enlightened”/rational as well.

The same reason they buy LV, Gucci, Chanel, Hermes.

It’s the same reason men buy Rolexes.

Also don’t even question it since economic inequality going up means most of the good high end bags or watches out pace inflation!!!