It has been said that a person cannot serve two masters.

The incentive system in the West right now is structured such that corporate executives gain a great reward from serving their company, and little punishment from failing to serve humanity. If society is to flourish, humanity must be structurally prioritized.

Due to regulatory capture and general corruption, I don't think an approach that merely tries to punish corporations financially will ever work. If you have executive powers and commit or permit a crime against humanity in the name of your company, then you have declared your allegiance. A functioning society would punish this in the most serious way possible. Great power, great responsibility and all that.

We used to reward people for serving humanity by making them feel good about public service and being a citizen and neighbour. That was a thing people around me had growing up and many of my family dedicated their life to public service professions (teaching, city administration, etc.) on that basis. And this was common among the middle class generally. You could have a reasonable lifelong profession and a good retirement doing this.

Cynicism has washed that away. And people openly disparage public servants and get resentful of people who still manage to pull a living in this way.