Shelf-stable hummus and Doritos can both be "ultra-processed", but that doesn't tell you much about why one might encourage overconsumption. Hyperpalatability seems much closer to the actual claim the article is trying to make.

I think it literally is the claim the article is trying to make, but "UPF" is the on-trend term, despite the fact that most UPFs aren't engineered for hyperpalatability. It's a problem!